Agencies offering white-label Generative Engine Optimization (GEO) services in 2026 are achieving 75-90% gross margins by leveraging platform infrastructure that costs $297 to $997 per month while charging clients $800 to $5,000 per month. The pricing model that works best is not hourly, not project-based, and not tied to traditional SEO retainer structures. It is a tiered recurring model built around measurable AI visibility outcomes. The agencies getting this right are treating GEO as a productized service with clear deliverables, predictable costs, and scalable delivery. The agencies getting it wrong are trying to bolt GEO onto existing hourly SEO contracts, which destroys margins and confuses clients. This guide breaks down exactly how to price, package, and scale white-label GEO services so your agency captures maximum margin while delivering real value. ...