Google Chrome Skills Will Change How Agencies Think About Gemini Visibility
Google Chrome Skills will push more discovery into repeatable Gemini workflows, which means agencies need to optimize for being selected, cited, and recommended inside ongoing AI sessions rather than hoping for a single search click. That shift matters because Google is reducing the friction of using Gemini over and over again during normal browsing. Its new Skills in Chrome feature lets users save prompts and rerun them with one click across tabs and tasks, which turns AI assistance into a persistent behavior instead of an occasional experiment. At the same time, Conductor’s 2026 AEO/GEO benchmarks report frames AI answer engines as a parallel surface of visibility, and Perplexity’s reported $500 million revenue run rate shows the market now treats AI discovery as a real commercial channel, not a side trend. ...