500M AI Searches Later: What Actually Gets You Cited in ChatGPT and Perplexity
After analyzing 500 million AI searches across ChatGPT, Perplexity, Gemini, and Claude, we now know what actually gets brands cited in AI answers. The data shatters several myths about GEO and reveals clear patterns agencies can replicate for their clients. Search Engine Journal’s comprehensive analysis, combined with independent research from GEO platforms, shows that AI engines don’t randomly pick content from the web. They follow predictable citation patterns that correlate with specific content strategies, publication frequencies, and distribution tactics. ...