From Traditional SEO to GEO: Why 73% of Agencies Are Making the Switch in 2026
The Great SEO Transition: Why Agencies Can’t Ignore GEO in 2026 73% of digital marketing agencies are adding Generative Engine Optimization (GEO) services to their offerings in 2026, according to recent industry data from PwC’s AI Predictions report. The reason is simple: traditional SEO alone can’t deliver the visibility results enterprise clients now demand. ChatGPT answers 3.2 billion queries monthly. Perplexity handles over 230 million searches. Claude, Gemini, and other AI engines collectively process billions more. When potential customers ask these systems for business recommendations, your clients either appear in the responses or they don’t exist. ...